AFTER STUDYING PHOTOGRAPHY AT THE SCHOOL OF VISUAL ARTS IN NYC, LOU ASARO WENT ON TO WORK AS A FABRICATOR, SET BUILDER, AND SET DESIGNER AT A VARIETY OF DISTINGUISHED DESIGN SHOPS.
LOU HAD THE OPPORTUNITY TO WORK ALONGSIDE SOME OF THE MOST CELEBRATED SET DESIGNERS AT THE BEGINNING OF HIS CAREER. THEIR INFLUENCE AND SUPPORT ALLOWED HIM TO HARNESS HIS CRAFT AND EMBARK ON HIS OWN CAREER AS A SET DESIGNER AND PROP STYLIST.
IN 2004, LOU LAUNCHED THE 11TH STREET WORKSHOP - A ONE STOP DESIGN AND FABRICATION COMPANY. 11TH STREET IS NOW A STAPLE IN THE PRODUCTION AND DESIGN INDUSTRY AS A HIGHLY REPUTABLE SET SHOP THAT SERVICES HUNDREDS OF THE INDUSTRY'S LARGEST CLIENTS YEARLY. 11TH STREET NOW HAS SHOP LOCATIONS IN JERSEY CITY AND LA.
IN OVER TWO DECADES OF WORKING IN THE PRODUCTION AND DESIGN INDUSTRY, LOU HAS COLLABORATED WITH SOME OF THE MOST PROLIFIC PHOTOGRAPHERS IN THE WORLD, INCLUDING: WALTER CHIN, CAMILLA AKRANS, SEBASTIAN FAENA, GREG KADEL, STEVEN KLEIN, ANNIE LEIBOWITZ, PETER LINDBURGH, STEVEN MEISEL, TOM MONRO, GREGORY HARRIS, SHARIF HAMZA, ROBBIE FIMMANO AND NORMAN JEAN ROY.
HE HAS DONE WORK FOR ALL OF THE TOP EDITORIAL PUBLICATIONS IN THE INDUSTRY INCLUDING: VOGUE, ITALIAN VOGUE, GERMAN VOGUE, RUSSIAN VOGUE, NUMERO, V MAGAZINE, INTERVIEW, ELLE, W MAGAZINE, AND NUMEROUS OTHERS.
HIS LIST OF CLIENTS INCLUDE: AMERICAN EXPRESS, ANN TAYLOR, ALEXANDER WANG, BCBG, BERGDORF GOODMAN, BLOOMINGDALE’S, BMW, FX NETWORKS, LONGCHAMP, , MARC JACOBS, MTV, H&M, HERMES, DAVID YURMAN, LORD & TAYLOR, TARGET, TUMI, GOOGLE, HERMES, HBO, MAYBELLINE, MLB, NETFLIX, NEIMAN MARCUS, NBA, NFL, REFINERY29, SONY, SPOTIFY, VH1, AND VICTORIA'S SECRET AMONG MANY OTHERS.
LOU HAS ALSO TAKEN HIS ART DIRECTION AND PRODUCTION DESIGN TALENT INTO THE WORLDS OF MUSIC VIDEOS, COMMERCIALS, FASHION SHOWS AND EXPERIENTIAL EVENTS. WITH THE EXPLOSION OF EXPERIENTIAL FORMATS OF MARKETING THIS HAS BECOME A MUCH BIGGER SHARE OF HIS WORK. THROUGH THIS AREA OF THE BUSINESS LOU AND 11TH STREET HAVE CULTIVATED LONGSTANDING WORKING RELATIONSHIPS WITH SOME OF THE WORLD'S BIGGEST COMPANIES INCLUDING GOOGLE AND AMERICAN EXPRESS.
LOU IS A LIFELONG RESIDENT OF NEW YORK CITY, AND THAT WON'T BE CHANGING ANYTIME SOON!
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